user experience:
design with a human-first approach
airline project:
The aim of this project was to design a website for a fictitious airline with a prototype that carried users through the process of selecting & purchasing flights. Travel is an investment, and the website needed to convey a brand and experience that was both intuitive & trustworthy.
Through analysis of customer usability testing & the creation of journey maps & affinity diagrams, I created a high-fidelity prototype for use in potential customer testing.
contributions:
From start to finish, I completed all research, analysis, and design.
Usability Test Notes
Affinity Diagram
Customer Journey Map
Flow Diagram:
Interaction Design:
High-Fidelity Prototype
